Routable

B2b Fintech Startup

International Payments

I designed one of the most significant updates to Routable, which more than doubled their TAM and is now a main value prop.

Routable

B2b Fintech Startup

International Payments

I designed one of the most significant updates to Routable, which more than doubled their TAM and is now a main value prop.

Routable

B2b Fintech Startup

International Payments

I designed one of the most significant updates to Routable, which more than doubled their TAM and is now a main value prop.

Routable

B2b Fintech Startup

International Payments

I designed one of the most significant updates to Routable, which more than doubled their TAM and is now a main value prop.

Timeline

~6 months for full MVP

Main Squad

Waqas (Director of Product)

Ming (Pod Product Manager)

Chris (Tech Lead)

Hansel (Frontend Lead)

Me (Lead PD)

Supporting Squad

Olga (PD Director)

Diandra (PD)

Bianca (Design Systems lead)

Omri (Co-founder)

Timeline

~6 months for full MVP

Main Squad

Waqas (Director of Product)

Ming (Pod Product Manager)

Chris (Tech Lead)

Hansel (Frontend Lead)

Me (Lead PD)

Supporting Squad

Olga (PD Director)

Diandra (PD)

Bianca (Design Systems lead)

Omri (Co-founder)

Timeline

~6 months for full MVP

Main Squad

Me (Lead PD)

Waqas (Director of Product)

Ming (Pod Product Manager)

Chris (Tech Lead)

Hansel (Frontend Lead)

Supporting Squad

Olga (PD Director)

Diandra (PD)

Bianca (Design Systems lead)

Omri (Co-founder)

Timeline

~6 months for full MVP

Main Squad

Waqas (Director of Product)

Ming (Pod Product Manager)

Chris (Tech Lead)

Hansel (Frontend Lead)

Me (Lead PD)

Supporting Squad

Olga (PD Director)

Diandra (PD)

Bianca (Design Systems lead)

Omri (Co-founder)

Paying vendors in just the US & Canada wasn't going to cut it

Routable is a B2B payments platform that focuses on automating bill payments, payouts, and invoicing. My team, the Payments Method pod, was on a mission to enable Routable customers to pay their international vendors in over 220 countries and territories. I joined the team a few months after this project kicked off.

International Payments is a clear win-win

Most Routable customers needed the ability to pay vendors outside the US and Canada, and our competitors were already offering this service. International payments presented an absolutely massive opportunity to grow our total addressable market and increase revenue to the tune of $10-20 million in just a couple years.

Jose Canseco's Studded Jeans

Research Spanned Multiple Teams

When I joined the team, discovery interviews for international B2B payments had already been conducted. However, while on a different team, I used the discovery interview notes to identify participants for a survey to understand how to best sync international payment data with Routable's accounting software integrations. And by consulting a customer success teammate with prior accounting experience, I was able to ask the right questions in the right way. This survey gave us valuable input from clients and a clear direction for immediate and long-term accounting software integration updates.

When I joined the team, discovery interviews for international B2B payments had already been conducted. However, while on a different team, I used the discovery interview notes to identify participants for a survey to understand how these payments should sync with our accounting software integrations. And by consulting a customer success teammate with prior accounting experience, I was able to ask the right questions. This survey gave us valuable input from clients and a clear direction for immediate and long-term accounting software integration updates.

Timeline

This was a huge initiative that touched just about every part of the product. I worked on 5 different yet interconnected epics, even while on different teams.

Deeper dive slide deck

Care to dive deeper?

In the slide deck below, I give examples of the full scope of the project using OOUX methods. I also do a deeper dive of the CSV Upload update (highlighted above in the timeline), where you can get an idea of how I work, collaborate, and iterate.

View the working file →

Interact with the prototypes →

If you're on a mobile device, tap on the title of the slideshow to view this fullscreen.

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Matt Baird is a Digital Product Designer currently looking for his next role